This role uses an emotional and logical mix to bring the story to life about how we’ll achieve the vision and live our purpose. What does it look like, what does it feel like, what is the journey, what destinations will we pass and what does it mean for me as an individual and as a team.
This role is the one that gets a big helping had in most companies because internal communication people put lots of energy into storytelling around strategy. But it’s the manager that needs to keep the story alive everyday and make it meaningful to people – so that every person in their team doesn’t just know the story – they feel it’s their story.
Masters of metaphors, competent at creating context, savvy at helping people see how their strengths contribute to the direction.
When working with individuals and teams to strengthen this role we cover:
- How stories can do much of the ‘heavy lifting’ for communication
- Using your own experience to bring content to life
- What good stories consist of
- How to build your own story bank
- The rules of the storyteller